urban technology stress study

primary and secondary research.

existing study review. 1:1 interviews

findings: people were increasingly short of time to reflect. playtime, travel and daily adventure are the things people desire most, yet difficult to achieve. information and planning, finances and companionship were the three main obstacles to incorporating more of this in urban lifestyles.

result: content developed for urban safari's. how to add more adventure to your daily life. message boards for small group adventure travel.

life is an adventure messaging.