philanthropy and giving study

primary and secondary research

understand attitudes and behaviors in philanthropic giving in the united states. existing study review. surveys. 1:1 interviews.

findings: US pop. are among the most generous in the world, giving average of $2k per HH per year. much of this is religious donations to church groups. other giving is often based on spur of the moment requests from friends, family and associates. giving is not tracked over time and impact of giving is not understood. empathy gap between donators and philanthropies. donators expect philanthropy management and overhead to be free.